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How to Build a Kick Butt Business Plan
Course Introduction
Intro to Bonnie Paulson (2:29)
Business Binder (2:09)
ALL the printouts in one place!
Facebook Group Link
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Introduction to Kicking Butt
Why a Business Plan? (1:33)
Business Plan Checklist
Business Plan Intro (4:22)
Business Planning Links
Legal Begal Details
Business Name Worksheet
What's in a Name? (10:03)
Important Info Worksheet
Owner Details (6:23)
Action Steps Worksheet
How to Put Legal Begal into Action Steps (4:13)
Mission Statement Worksheets
Make that Mission Statement (8:39)
Business Description Worksheet
Business Description (4:54)
Brand Awareness/Intro to Building a Brand
Business Plan Branding Introduction (1:29)
Brand Worksheet
Brand Sheet PDF example
What's In A Brand? (13:47)
Brand Package PSD template
How to use a Brand Sheet (10:27)
Goals
Introduction to Goals (1:01)
Goals Worksheet
How to Understand Goals (17:23)
SMART Goals Worksheet
S.M.A.R.T. Goals (7:15)
Steps to Goals Worksheet
Output Planning/Goals continued
Blank Month Calendar
Output Release Schedule (2:43)
Planning Backwards (3:25)
Planning Forward (2:59)
Blank Year Calendar
Schedule Yearly Output (3:38)
Output Production Schedule Plan Worksheet
Diversification Worksheet
Diversify with a PLAN (16:33)
How to Assess Your Business
Introduction to Assessing Your Plan (0:51)
Growth Development Planning Worksheet
Is My Business Growing? (5:56)
Finances - and how to Survive them with a Plan!
Intro to Income and Expenses (1:47)
What counts as Income? (2:14)
Income Broken Down (3:57)
Income Allocation Plan
An Income Plan (3:50)
Budget Worksheet per Month
Budget Worksheet per Book
Budget for Expenses (2:52)
Saving on Expenses (3:30)
Pricing Tier Strategy
Plan Your Pricing Strategy (8:06)
Marketing Plans to Kick Butt!
Introduction to Marketing Like a Ninja (2:18)
Demographics Worksheet - Dominate that!
Dominate your Demographic Plan (3:04)
Define your Target Reader
Who Is Your Target Audience? (5:30)
Using Lists Plan Worksheet
Curated Email Lists (4:44)
Newsletter Sample
Include Newsletters in Your Plan (8:38)
Social Media Do's and Don'ts (5:36)
How do Ads Fit in Your Plan? (3:36)
Social Media Plan Worksheet
To Blog Tour or Not... That is the Question (4:05)
Reviews Fit! (3:53)
Note on Reviews... (1:12)
Is Cross Promo for my Plan? (2:50)
Distribution Planning
Introduction to Distribution (1:51)
Retailers Worksheet
Distributors Worksheet
Distribution Planning (4:10)
Putting it all Together
Putting it All Together Introduction/Planning (1:41)
Project Planning Example
Project Planning (4:06)
Plan NOT to Plan (1:50)
Course Wrap Up
Course Wrap Up! (1:03)
What's Next? (1:08)
Project Planning
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