Drip vs. Funnel | Finding Your Indie.com

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How to Build a Drip Campaign that Creates a Tsunami

Course Intro

Course Introduction and ME! (3:28)
Drip Campaign Course Outline
Why a drip campaign or any kind of automation? (3:09)
What will I need? (2:49)
Complete List Spreadsheet Template
How important is engagement and warm readers for sales? (3:20)
Course PDFs

Building your List Numbers

Building Your list intro (0:18)
Organic vs. Promo (2:38)
What is a list and what are segments? (2:14)
How to get develop a list with List Attributes list (5:13)
How to Create a List (3:38)
Creating a segment (3:19)
More articles on segmentation
Gifting (6:17)
Trading for Sign ups (5:05)
Newsletter swaps, etc. (5:20)
How to grow your list with an Instafreebie Group Promo (2:13)
How to sign up authors for Instafreebie group promo (3:37)
Author Instafreebie Form information
Followers vs. Subscribers (4:23)
BONUS: How to create a Zap using Zapier Instafreebie Mailchimp signups to Mailerlite (or other) (4:49)

What Type of List Are You Setting Up?

What type of list are you setting up? (2:34)
Drip vs. Funnel (2:54)
What's the Goal of Your List? (2:29)
What do you want them to do? (4:16)
Where is your list coming from? (5:04)
Coming in from a series? (4:06)
Coming in from your website? (2:57)
How does this list play into your marketing plan? (5:02)
BONUS: How to evergreen your campaign usiing SmartURL (5:21)
BONUS Planning your newsletter schedule (3:05)

Nurturing Your Lists (yep, I said lists, plural!)

Getting in with a Drip (1:43)
Subject Lines (2:36)
Welcome Emails (3:53)
What's in the Message (3:44)
BONUS Keeping your list clean (4:31)
BONUS The Never Opens (8:03)

Workflow and how to use it

Understanding how workflows start (3:57)
How to sort using Workflow Automation (4:46)
Create a Workflow (0:55)
Workflow Map Worksheet
Workflow Email step (2:15)
Maneuver inside of a Workflow (3:43)
More Workflow Information (2:40)
Old Style of automation (3:37)

Warming Up Your LIsts

Giving and what to give and how! (2:16)
Two Way Street (2:19)
Personal but Private (2:19)
Responding (1:44)
Tone and Length of your drip campaign (3:12)

Let's Build It!

How to Outline Your Campaign (6:39)
Test it! (2:31)
Tweaking 101 (1:22)
How to Track Results (2:36)
How to Add in Your Backlist to Your Funnel (5:26)
Getting Your List to Perform (3:37)
BONUS Branding Your Newsletter and Self (3:31)

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Drip vs. Funnel

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